This logo is influenced by Bayer’s iconic 1968 “Bauhaus Poster”, which was created to celebrate 50 years of the movement.
Redesigning the MOO logo In the style of Herbert Bayer I focused on five influential figures, with varying disciplines across the Bauhaus school, then created a “Bauhaus” logo that really speaks to the role they played in bringing this movement to life across the industry. That’s what I wanted to really demonstrate in the execution. The Bauhaus movement has had a ripple effect across so many industries – architecture, graphic design, art and product design – that if you work in the creative industry, it’s impossible not to feel the current. Talk us through how you approached the Bauhaus logo brief
I love experimenting with stark contrasting colors and the interplay of geometric shapes, while still maintaining the sense of logical simplicity that the Bauhaus style is known and loved for. How is your personal style influenced by Bauhaus design ?įor me, the stylistic elements of using clean lines, minimalism and block primary colors has really shaped how I design. Inspired by the modernist approach to architecture, art and typography, we tasked one of our in-house graphic designers, Philip Bailey, to recreate the MOO logo with five iconic Bauhaus treatments. The influence of Bauhaus on graphic design today is undeniable.
